ICE™ – A Customer Centric Approach

Sales and Marketing Integration. A Customer Journey!


The Event

Built around ICE™ best practices and techniques, the speakers will present and discuss their approach and experience regarding how Sales and Marketing performance can be improved through integration of people and processes. We’ll show you how to improve your organisational commercial effectiveness and leave you ‘Change Ready’. For breakfast!


Are you a sales, marketing or business leader? Then, this is for you! Participation is limited at 25 leader seats, non-binding and free of charge.

Wednesday, June 14, 10:00-13:00


Sheraton Bucharest Hotel, Diamond Hall
Calea Dorobantilor 5-7, Bucharest


09:30-10:00 – Welcome & Breakfast

10:00-10:30 – Intro Commercial Excellence

10:30-11:30 – Business Case Examples Presentation

11:30-11:45 – Coffee Break

11:45-12:30 – ICE Solutions Framework

12:30-13:00 – Q&A & Networking



Phil Coady

Founder and Director

Sales | Global KAM | Organisation and Process Development | Market Development | ERP | CRM | IBP | Leadership Development.

Barry Edney

Founder and Director

Commercial Excellence | Strategic Sales | Margin Management | Market Introductions | Global Brand and Brand Leadership | IBP.


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